Reporting & Analytics

Report on Every Part of Your Business

Stay fully informed with live activity monitoring, deep search and filters, and reporting that pulls in every area of your operation.

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Feature Why it matters

Live Activity Dashboard

NEW POPULAR

Monitor lead acquisition, routing, sales, deliveries, failures, and outcomes through a live operational dashboard.

See exactly what's happening across acquisition, routing and delivery right now, instead of waiting for a report to catch up.

Operational Reporting

POPULAR

Track lead volumes, sales, deliveries, rejection reasons, order usage, buyer outcomes, revenue, and acquisition costs.

One report answers what's happening across volumes, deliveries, rejections and revenue instead of stitching several together.

Advanced Search & Filters

NEW

Search and filter leads, shipments, orders, activities, campaigns, sources, buyers, and outcomes.

Find the exact lead, shipment, or order you're looking for in seconds instead of scrolling through lists.

Customizable Reporting Views

Build and save custom report views tailored to the metrics each team actually needs to track.

Each team sees the metrics that matter to them, instead of a one-size-fits-all report nobody fully uses.

Data Export

Export any report or dataset for further analysis in your own tools and spreadsheets.

Take any dataset into your own tools for deeper analysis whenever the built-in views aren't enough.

Every Area, One View

Insights From Every Area

Bring the performance data that matters from across the platform into one reporting view.

Feature Why it matters

Campaign & Source Performance

Compare lead volume, acquisition cost, sales, revenue, and profitability by campaign and source.

See which campaigns and sources are actually worth the spend, not just which ones bring the most volume.

Buyer Capacity Monitoring

Monitor current caps, remaining capacity, delivery pressure, and orders approaching their limits.

Catch buyers approaching their limits before they start rejecting leads you could sell elsewhere.

Buyer Quality Scoring

Measure buyer quality based on reported outcomes, conversion performance, and feedback completeness.

Know which buyers convert well and which ones quietly hurt your numbers.

Conversion Trends

Monitor buyer outcome and conversion trends over configurable reporting periods.

Spot a buyer's performance slipping before it becomes a bigger revenue problem.

Revenue & Profitability Reporting

POPULAR

Track revenue generated by leads, orders, buyers, campaigns, sources, and verticals, and compare it against acquisition costs to measure profitability.

See what's actually profitable, not just what's generating revenue, down to the campaign and buyer.

Portal Reporting

PORTAL

Give buyers access to delivery, revenue, vertical, and outcome reports.

Buyers get their own reporting without needing to ask your team for a spreadsheet every time.

Ready to Scale Lead Distribution with Full Control?

Vertikl helps you route faster, recover unsold leads, and automate buyer delivery logic so your team can increase revenue per lead with less manual work.