Vertikl covers the full lead lifecycle, from first capture to final buyer outcome, organized into eight connected feature areas. Pick one below to see it in detail.

Bring every lead in clean, verified and enriched.
Bad or incomplete leads get caught before they reach a buyer, protecting your acceptance rates and buyer relationships.
Centralize every source, partner and campaign.
Every lead traces back to its real source, so you always know which partners and campaigns are actually worth paying for.
Match, prioritize and resell leads to the right buyers.
No lead goes to the wrong buyer or sits unsold, so you capture more revenue from the same volume of leads.
Buyer accounts and orders, configured how you sell.
Buyer setup matches how you actually sell, so onboarding a new buyer takes minutes instead of custom engineering work.
Ping-post, webhooks, sheets, email, SMS and custom APIs.
Every buyer gets leads exactly how their systems expect them, so delivery never becomes the reason a deal falls through.
Close the loop between what you sell and what it's worth.
You know the true value of every lead you sell, not just what you were paid for it, so pricing decisions are based on real outcomes.
Automate repetitive work with rules, AI and guided setup.
Repetitive work happens on its own, so your team spends time on growth instead of manual operations.
Full visibility into performance across your operation.
You see problems and opportunities the moment they happen, instead of finding out weeks later in a spreadsheet.
Isolated infrastructure and full compliance, built in.
Your data and infrastructure stay protected and compliant by default, so growth never has to wait on a security review.
Magic-link access, payments and self-serve reporting.
Buyers can self-serve their own data and payments, so your team fields fewer status-check calls and emails.
Bring every lead in clean, verified and enriched.
Collected leads can be progressively enriched with new data, increasing their value and commercial relevance.
Leads that keep getting more complete stay sellable longer, instead of losing value the moment they're captured.
Adapt and transform incoming fields with a flexible rule and expression system.
New lead sources go live in minutes without engineering work, so you're never blocked waiting on a mapping change.
Centralize every source, partner and campaign.
Vertikl automatically retrieves your ad spend and campaign costs to centralize performance data.
You always know your true cost per lead without manually reconciling ad platform reports.
An integrated system makes it easy to manage affiliates, including tracking, reporting, and lead distribution.
One system for tracking and paying affiliates means fewer spreadsheets and fewer disputes over what's owed.
Organize lead sources and connect every acquired lead to its original traffic or acquisition source.
Every lead traces back to its real origin, so you know exactly which sources are worth scaling.
Configure campaigns, their fields, mappings, costs, sources, and acquisition flows.
Campaigns stay organized as you add more sources, instead of turning into a tangle of one-off setups.
Structure leads, campaigns, orders, and distribution rules around configurable business verticals.
Rules and routing stay clean as you expand into new verticals, instead of one giant ruleset for everything.
Match, prioritize and resell leads to the right buyers.
Match each lead with eligible orders using verticals, countries, field conditions, schedules, capacities, and buyer requirements.
Every lead reaches an order that's actually eligible for it, instead of buyers rejecting mismatched leads after the fact.
Prioritize eligible orders using configurable order priorities and distribution policies.
Your best buyers get first access automatically, without operators manually deciding who goes first.
Sell a lead to one eligible buyer according to order priority, availability, and acceptance criteria.
Buyers paying for exclusivity actually get it, protecting the price premium exclusive leads command.
Distribute the same lead to multiple eligible buyers while enforcing shared-sale limits and preventing duplicates.
Lets you monetize a single lead across multiple buyers without ever double-selling it to the same one.
Submit a lead to several eligible shared buyers simultaneously, within the configured shared limit.
Gets a shared lead in front of every eligible buyer at once instead of working through them one by one.
Send a shared lead to the best eligible buyer first, then continue progressively until the target number of accepted sales is reached.
Prioritizes your best buyers first on shared leads while still falling back to others until it's sold.
Automatically retry unsold leads against remaining eligible buyers when a delivery is rejected, aborted, or cancelled.
Recovers revenue from leads that would otherwise be wasted after a first rejection.
Place leads in a manual queue and let operators choose exactly which order should receive each lead.
Gives operators a manual override for the edge cases automated routing can't confidently handle.
Resell an already sold lead manually to another eligible buyer without duplicating the lead or its acquisition cost.
Lets you resell a lead that didn't convert without duplicating cost or losing its original history.
Buyer accounts and orders, configured how you sell.
Manage every lead buyer, their contact information, commercial relationship, orders, delivery settings, and activity.
Every buyer relationship, order, and delivery setting lives in one place instead of scattered across spreadsheets and emails.
Create and manage buyer orders with configurable prices, criteria, capacities, schedules, and delivery methods.
Buyers get exactly the leads they're paying for, at the price and volume you agreed on.
Define the exact fields and conditions a lead must satisfy before it can be sent to an order.
Stops the wrong leads from ever reaching a buyer, protecting acceptance rates and the relationship.
Configure daily and total lead limits for each buyer order.
Prevents overselling a buyer past what they can actually work, keeping quality high instead of just volume.
Control the days and hours during which an order is allowed to receive leads.
Leads only go out when a buyer's team is actually there to work them, instead of piling up after hours.
Prepare deliveries in advance and defer their dispatch until the buyer order becomes available.
Lets you queue up a new buyer relationship in advance and have it go live automatically the moment they're ready.
Determine which buyer orders should receive eligible leads first.
Makes sure your highest-value buyers are tried first whenever a lead is eligible for more than one.
Configure whether an order purchases leads exclusively or participates in shared lead distribution.
One buyer's exclusivity setting never accidentally leaks a lead to a shared order.
Configure each buyer's endpoint, payload, authentication, delayed acknowledgement, and delivery behavior.
Every buyer's endpoint and auth quirks are configured once, not re-solved every time something changes.
Test an order with lead data before enabling it in production.
Catches a broken delivery configuration before it starts silently failing on live leads.
Ping-post, webhooks, sheets, email, SMS and custom APIs.
Post leads instantly to buyer endpoints with real-time routing and delivery controls.
Leads land the instant they're routed, so speed-to-contact never suffers because of a delivery delay.
Run a ping to validate eligibility, then post full lead data only to accepted buyers.
Buyers only pay for leads they've confirmed they want, cutting wasted spend on data nobody accepts.
Automatically write delivered leads into Google Sheets for operations and sales follow-up.
Smaller or non-technical buyers can start receiving leads today, with zero integration work on either side.
Send lead notifications by SMS for immediate response from internal teams or partners.
The first team to see a time-sensitive lead usually wins it, and SMS gets it in front of them instantly.
Deliver formatted lead alerts by email to keep teams and partners aligned in real time.
A reliable fallback channel that keeps leads flowing even when a buyer's main integration is down.
Deliver leads to buyer APIs with configurable HTTP methods, headers, query parameters, request bodies, and response handling.
Buyers get a predictable, versioned contract instead of a fragile one-off integration that breaks silently.
Push leads and operational events to external systems through customizable webhooks.
External systems get real-time events without you building and maintaining custom integrations for each one.
Send conversion and lead events back to Facebook to improve campaign measurement and optimization.
Ad platforms learn from real outcomes, so campaign targeting improves instead of optimizing on guesswork.
Build buyer-specific payloads with dynamic fields, expressions, structured JSON, and typed values.
Every buyer gets a payload shaped exactly the way their system expects, without hardcoding a new integration each time.
Create centralized authentication profiles and reuse them across buyer deliveries and automations.
Set up authentication once and reuse it everywhere, instead of re-entering the same credentials for every delivery.
Connect securely using API Key, Bearer Token, JWT Bearer, Basic Auth, Digest Auth, OAuth 1.0, OAuth 2.0, OpenID Connect, or a configurable login endpoint.
Connects to almost any buyer system's auth requirements without needing custom code for each one.
Use AI to transform buyer documentation or examples into a proposed delivery configuration.
Turns buyer documentation into a working delivery configuration in minutes instead of hours of manual mapping.
Poll buyer systems after delivery when lead acceptance or rejection is not available immediately.
Still captures the final accept or reject outcome even when a buyer's system can't respond immediately.
Retry failed preparation and delivery operations while preserving the complete shipment history.
A temporary outage on the buyer's side doesn't mean a lost lead, since delivery resumes automatically.
Close the loop between what you sell and what it's worth.
Track what happens after a lead is delivered, including buyer acceptance, conversion, rejection, and custom business outcomes.
You know what actually happened to every lead after delivery, not just whether it was sent.
Allow buyers and external systems to report lead outcomes securely through a dedicated API.
Buyers can report outcomes automatically from their own systems instead of manual reporting back to you.
Import buyer outcomes from Google Sheets with configurable columns and field mappings.
Buyers who aren't set up for an API can still report outcomes, with no integration work required.
Periodically retrieve new buyer outcomes from Google Sheets or buyer APIs.
Outcome data stays fresh automatically, instead of relying on someone remembering to pull it.
Connect to buyer APIs and automatically retrieve updated lead statuses and conversion outcomes.
Vertikl fetches the latest status directly from the buyer's system, no manual reporting required.
Map each buyer's proprietary status names and payload structure to a normalized outcome model.
Every buyer's own status naming still rolls up into one consistent outcome model you can report on.
Measure buyer quality based on reported outcomes, conversion performance, and feedback completeness.
Surfaces which buyers convert well and which ones quietly hurt your numbers, before it becomes a bigger problem.
Monitor buyer outcome and conversion trends over configurable reporting periods.
Spot a buyer's performance slipping before it shows up as a bigger revenue problem.
Track revenue generated by leads, orders, buyers, campaigns, sources, and verticals.
See exactly what's driving revenue, down to the campaign, source, and buyer, without stitching reports together yourself.
Allocate each lead's acquisition cost across its accepted sales without counting that cost more than once.
Keeps profitability numbers accurate when a single lead's cost is shared across more than one sale.
Automate repetitive work with rules, AI and guided setup.
Trigger operational workflows when leads are acquired, routed, sold, rejected, delivered, updated, or anonymized.
Operational work happens the instant a business event occurs, instead of a person needing to trigger it.
Apply automation rules only to matching verticals, campaigns, buyers, orders, lead fields, or buyer outcomes.
Rules only fire where they're actually meant to, so one automation doesn't accidentally touch the wrong lead or buyer.
Inspect every automation execution, request, response, error, retry, and resulting status.
When something goes wrong, you can see exactly what ran, what it did, and why, instead of guessing.
Retry rejected or failed automation activities without recreating the original business event.
A temporary failure doesn't mean lost work, since the same activity can retry without recreating the original event.
Maintain a complete history of acquisition, enrichment, routing, sales, shipment, outcome, automation, and GDPR events.
Every event across the platform is recorded in one history, so you can reconstruct exactly what happened to any lead.
Generate and improve field mapping, transformation, and validation expressions with an AI assistant.
Complex mapping and validation logic gets built in minutes with AI instead of hand-writing every expression.
Build and test transformations, functions, templates, payloads, and output formats before using them in production.
Test transformations against real data before they run in production, instead of finding out they're wrong live.
Full visibility into performance across your operation.
Monitor lead acquisition, routing, sales, deliveries, failures, and outcomes through a live operational dashboard.
See exactly what's happening across acquisition, routing and delivery right now, instead of waiting for a report to catch up.
Track lead volumes, sales, deliveries, rejection reasons, order usage, buyer outcomes, revenue, and acquisition costs.
One report answers what's happening across volumes, deliveries, rejections and revenue instead of stitching several together.
Search and filter leads, shipments, orders, activities, campaigns, sources, buyers, and outcomes.
Find the exact lead, shipment, or order you're looking for in seconds instead of scrolling through lists.
Build and save custom report views tailored to the metrics each team actually needs to track.
Each team sees the metrics that matter to them, instead of a one-size-fits-all report nobody fully uses.
Export any report or dataset for further analysis in your own tools and spreadsheets.
Take any dataset into your own tools for deeper analysis whenever the built-in views aren't enough.
Compare lead volume, acquisition cost, sales, revenue, and profitability by campaign and source.
See which campaigns and sources are actually worth the spend, not just which ones bring the most volume.
Monitor current caps, remaining capacity, delivery pressure, and orders approaching their limits.
Catch buyers approaching their limits before they start rejecting leads you could sell elsewhere.
Measure buyer quality based on reported outcomes, conversion performance, and feedback completeness.
Know which buyers convert well and which ones quietly hurt your numbers.
Monitor buyer outcome and conversion trends over configurable reporting periods.
Spot a buyer's performance slipping before it becomes a bigger revenue problem.
Track revenue generated by leads, orders, buyers, campaigns, sources, and verticals, and compare it against acquisition costs to measure profitability.
See what's actually profitable, not just what's generating revenue, down to the campaign and buyer.
Isolated infrastructure and full compliance, built in.
Each client runs in their own environment, fully isolated from others.
No noisy-neighbor risk: another client's traffic spike can never slow down your instance.
Each client has a dedicated database to ensure full isolation and stable performance.
Your data is fully isolated at the database level, not just logically separated within a shared one.
One client's usage never affects another's performance.
Performance stays consistent as the platform grows, since no client's usage can affect another's.
Customers can select the country where their instance is hosted.
Meet regional data residency requirements by choosing exactly where your instance is hosted.
Full isolation means your data stays private and secure.
Full isolation means a security issue on another account can never expose or affect your data.
Vertikl allows full data import and export without restrictions, ensuring complete freedom and compatibility with other systems.
Migrate in your historical leads or move data out anytime, without being locked into the platform.
All data in Vertikl can be accessed and updated in real time via a bidirectional API, enabling advanced integrations.
Any system you use can read from and write to Vertikl in real time, instead of being limited to one-way exports.
Vertikl is designed to meet all GDPR requirements and protect user privacy by default.
Meet regulatory requirements by default instead of building your own compliance layer on top.
Anonymize contacts, leads, shipments, automation payloads, and buyer outcome comments through an irreversible erasure workflow.
Honor an erasure request across every related record in one workflow instead of manually chasing down each one.
Magic-link access, payments and self-serve reporting.
Let invited buyer users access the portal securely through one-time magic-link authentication.
Buyers get in with one click, with no password to manage or reset for either side.
Invite buyer users and manage their access separately from internal backoffice users.
Buyer teams manage their own users, so you're not the one handling access requests for every new hire.
Allow buyers to search their delivered leads and inspect their fields, delivery status, and activity.
Buyers find and inspect their own leads instantly, instead of emailing your team for a spreadsheet.
Allow buyers to export their delivered leads directly from the portal.
Buyers pull their own data into their tools whenever they need it, without waiting on a request.
Let buyers report and review lead outcomes directly from the portal.
Outcomes flow back to you directly from the portal, without chasing buyers for status updates.
Give buyers access to delivery, revenue, vertical, and outcome reports.
Buyers get their own reporting without needing to ask your team for a spreadsheet every time.
Allow buyers to view and manage their available delivery preferences from the portal.
Buyers adjust their own delivery preferences directly, cutting out a support ticket for every small change.
Display the buyer's available balance and wallet information directly in the portal.
Buyers always know exactly where their balance stands, with no surprise invoices or billing confusion.
Enable clients to pay directly through the portal with Stripe for a seamless and secure payment flow.
Buyers top up and pay on their own schedule, cutting down on billing back-and-forth and delivery interruptions.
Ready to Scale Lead Distribution with Full Control?
Vertikl helps you route faster, recover unsold leads, and automate buyer delivery logic so your team can increase revenue per lead with less manual work.